In the following three videos Google explains its three primary segments: search, advertisements and applications. Google explains:
Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple.
Although the videos state the obvious, they are well produced and, quite simply, cute.
In the first video, Matt Cutts, a Google software engineer explains the basics of search. I recently became familiar with Matt through Google Buzz. He operates a blog entitled “Gadgets, Google and SEO.” If you want to know about SEO, his blog should be your starting point.
The next video is presented by Nudu Janakiram, a Google Product Manager, addresses search advertisements. It states that “Google search results are always ranked completely impartially by computer algorithm. Nobody can pay Google to improve their position on our results page.” Perhaps this video will also serve as Exhibit A in Google’s response to the European Union’s informal inquiry into Google’s practices which was instituted, in part, based on complaints by a wholly-owned Microsoft subsidiary.
Completing the trio, in the next video Vivien Leung discusses Google Apps and cloud computing. This Google segment is fundamental to it diversifying its revenue stream.
[via How Google Works via Google Operating System Blog]
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Jon Mallin
Founder of Tech Bottle Blog. Attorney & Amateur Blogger. B.A. University of Michigan 1997 and J.D. NYU School of Law 2000.
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