…the Apple iPhone is the big winner, again. On a 1,000 point scale, the iPhone scored 810 points followed by Blackberry with 741 points and HTC with 727 points. In the dumbphone category, LG took first place with 729 points followed by Sanyo and Samsung. Some of the conclusions in the report are interesting:
- Touchscreen smartphone owners and considerably more satisfied with their handsets (smartphones and dumbphones alike) than owners of handsets with other input mechanisms (physical keys and keyboards).
- 17% of touchscreen smartphone owners frequently stream videos on their device.
- Apps are very popular among smartphone users. (Duh!)
Although Apple was the shoo-in to top the survey, HTC had a very strong showing in customer satisfaction. This bodes well for the Taiwanese device manufacturer that was relatively unknown amongst non-geeks prior to the announcement of Google’s Nexus One. The HTC brand will significantly strengthen in the coming months. While Blackberry had a very strong showing, the trends towards touchscreen devices and an app-centric experience suggests to me that Blackberry will struggle to perform well in next year’s survey.
[via J.D. Powers & Associates]
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