Research in Motion released a video touting its upcoming operating system, Blackberry 6.0. It’s set to the Black Eyed Peas Boom Boom Pow. It matches up well with the lyrics, “I’m so two thousand and eight.”
On a more positive note, Blackberry 6.0 is a significant step forward for RIM. Frankly, 5.0 could have been more aptly named 4.8. There were almost no improvements in the bump to 5.0. Blackberry 6.0 brings with it a much better browser, music player and other goodies. It is designed for touchscreens and traditional Blackberries alike. This video is entertaining but it didn’t seem to impress analysts; Nasdaq:RIMM was off 1.85% today.
What bothers me about RIM is that they hold back goodies and go for incremental changes hoping that loyal Blackberry aficionados will upgrade to the next step up. Consider the Tour 9630 to Bold 9650 changes. Where’s a snapdragon chip? Where’s a 8.0 MP camera? 512 mb of RAM is a little light. Advice to RIM: Reach for the stars. You’re blowing it. Everyone is excited about the HTC Incredible. Why? Because it offers the best of the latest technology. RIM is still serving up two thousand and eight.
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Jon Mallin
Founder of Tech Bottle Blog. Attorney & Amateur Blogger. B.A. University of Michigan 1997 and J.D. NYU School of Law 2000.
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