Verizon CEO Lowell McAdam has confirmed anecdotal reports that demand for the HTC Incredible is outstripping supply. According to McAdam, there are kinks in HTC’s supply chain and components for the Incredible are scarce, particularly the AMOLED touchscreen manufactured by Samsung. Shipments to stores are selling out within hours and those who order online must wait for more Incredibles to be manufactured. Had supply met demand, the Incredible would have broken initial sales records set by the Motorola Droid. 100,000 Incredibles were sold within the first two days of release.
One takeaway from today’s news is that a phone can be a tremendous hit without a $100 million advertising campaign, which was rumored to be the promotional budget for the Blackberry Storm 1 and the Motorola Droid. In the case of the Incredible, much of the demand was generated by carefully planned “leaks” of photos, videos and specs dating back to December. One particularly nifty trick was leaking that the Incredible’s snapdragon processor would be underclocked to around 75% speed. That rumor was eventually dispelled and the Incredible boasts the fastest processor on the market today, tying it with the Nexus One — a full 1 Ghz.
No related posts.